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2018 Sample Case Study
THE CHALLENGE
We were given the challenge of creating a digital marketing campaign to connect Currys PC World with the student market in Ireland through email campaigns and social media competitions.
OUR PROCESS
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Over 58,600 emails sent out to a targeted portion of our student database
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Highly desirable competitions targeted to the student demographics.
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Over 10,000 direct competition reach via Facebook, Instagram, and Twitter!
Results delivered
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Excellent email open rate of 25%!
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Fantastic engagement rates.
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The campaign was a tremendous success regarding the reach and engagement in the targeted student audience. Likewise, Brand awareness and sales were also positively increased.
GALLERY
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